adidas and Prada return to introduce a new chapter of their ongoing collaborative partnership – blending Prada’s expert craftsmanship with adidas’ lineage of sportswear innovation. Today, both brands pursue shared commitments to crucial sustainability goals while celebrating two timeless icons: the adidas Originals Forum and Prada’s Re-Nylon fabric.

Demonstrating this partnership’s commitment to innovation, the adidas for Prada Re-Nylon collection reimagines luxury sportswear through a more sustainable lens. For the first time in the collaboration’s history, this collection includes ready-to-wear, accessories, and bags, as well as elevated takes on the adidas Forum High and Low silhouettes. Each piece has been made in Italy by Prada, composed of the brand’s signature, infinitely recyclable Re-Nylon fabric.

adidas and Prada are also set to celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in a radically inclusive manner. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with adidas and Prada through open-source co-creation.

The adidas for Prada Re-Nylon collection launches globally on January 13th, 2022 via Prada boutiques, prada.com and adidas.com/prada.

Πηγή: www.prada.com